CASE STUDY
NAYA
Making a premium skincare brand look as good online as it does on the shelf.
Client
NAYA Skincare
Industry
Beauty & skincare
Markets
Germany & international (EN / DE)
Timeline
Ongoing, monthly partnership
THE BRIEF
Premium, science-led skincare with a feed that didn’t look as good as the products.
OUR APPROACH
We took over the whole content side, in English and German, every single month.
What we delivered
Everything we made for NAYA. Click a line to jump to the work.
01
Social Media
Monthly content plans, captions in English and German, posting and monthly reports.
02
Reels
Launch, founder and education Reels. Scripted, shot and edited.
03
Carousels
Launch and education carousels, written and designed.
04
Product Photography
Studio, texture and lifestyle shots for feed, ads and website.
05
UGC
Creator sourcing, briefs and edits, ready to post.
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01
Plan
A content plan every month, built around launches and what’s working.
02
Create
Reels, carousels and product photos, all made in-house.
03
Post
Captions in English and German, scheduled and posted for them.
04
Report
A monthly report on what worked and what we change next.
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