CASE STUDY

Ursus

Commercials, animations and social content for Ursus’ relaunched specialty beers, made with Leo Burnett.

Client

Ursus

Industry

Beer · FMCG

Agency

Leo Burnett

Used for

TV, online & social

Video production

Video production

Animation

Animation

Photography

Photography

Motion design

Motion design

THE BRIEF

Ursus, Romania’s largest beer producer, was relaunching its specialty range and needed a fresh look for every flavor.

OUR APPROACH

We directed, produced and edited a ’70s-inspired commercial for each beer, plus animations, cinemagraphs and product photos.

Process

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01 / 03

01

Concept

A ’70s vibe built around each flavor.

02

Direct

Directed and produced on set.

03

Animate

Custom animations from their brand assets.

04

Edit

Cut and finished in post.

Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

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Commercials & animation

02 / 03

Included

Commercials

Commercials

Animation

Animation

Motion design

Motion design

Photography

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Photography

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Photography

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Photography

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Photography

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Photography

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Photography

Photography

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Photography

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Photography

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Photography

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Photography

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Photography

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Photography

Photography

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Photography

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Photography

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Photography

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Photography

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Photography

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Photography

03 / 03

Included

Product photos

Product photos

Cinemagraphs

Cinemagraphs

Social

Social

NEXT PROJECT

Videt

A commercial and campaign photos for an eyewear retailer, from concept to final edit.