CASE STUDY

Ariel

A commercial for Ariel, made with Leo Burnett, from set to final cut.

Client

Ariel

Industry

Household · FMCG

Agency

Leo Burnett

Used for

Brand commercial

Producing

Producing

Set design

Set design

Directing

Directing

Editing

Editing

THE BRIEF

Ariel wanted a commercial that shows how well it cleans, made together with their agency, Leo Burnett.

OUR APPROACH

We ran the whole production: built the set, directed the cast and crew, and edited the final film.

Production

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Production

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Production

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Production

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Production

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Production

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Production

Production

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Production

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Production

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Production

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Production

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Production

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Production

Production

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Production

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Production

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Production

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Production

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Production

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Production

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01

Produce

We planned and ran the production, start to finish.

02

Build the set

A set made around the story and the product.

03

Direct

Cast and crew directed on set.

04

Edit

Cut into a polished film with clean VFX.

Set design

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Set design

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Set design

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Set design

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Set design

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Set design

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Set design

Set design

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Set design

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Set design

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Set design

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Set design

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Set design

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Set design

Set design

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Set design

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Set design

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Set design

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Set design

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Set design

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Set design

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Included

Set design

Set design

Art direction

Art direction

Product styling

Product styling

NEXT PROJECT

BE-KIND

Product photos and social content for a healthy snack brand.