CASE STUDY

Summer Well

Reels and TikToks for Summer Well Festival, from pre-festival hype to live coverage.

Client

Summer Well

Industry

Music · Events

Format

Reels & TikToks

Used for

Social media

Reels

Reels

TikTok

TikTok

Video production

Video production

Content creation

Content creation

THE BRIEF

Summer Well wanted short videos that bring the festival feel to TikTok and Instagram, before and during the event.

OUR APPROACH

We planned, filmed on site and edited everything, from promo videos to live coverage. The videos averaged 100k views.

Process

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01 / 02

01

Plan

A content plan for before and during the festival.

02

Promo

Pre-festival videos to build the hype.

03

Film

Shot on site, all weekend.

04

Edit

Cut fast for TikTok and Reels.

Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

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Reels & TikToks

02 / 02

Included

Reels

Reels

TikTok

TikTok

Event coverage

Event coverage

NEXT PROJECT

SYMPL

Fresh, social-first video for a lifestyle apparel brand, from casting to the final cut.