CASE STUDY
Grooni
Social-first content for a wellness brand, made to explain, inspire and sell.
Client
Grooni
Industry
Wellness · Ecommerce
Product
PEMF & earthing mats
Platforms
Instagram & TikTok
THE BRIEF
A wellness brand with a product that needs explaining. Earthing and PEMF mats aren’t something people get at first glance.
OUR APPROACH
We built a content plan around education, then shot, edited and designed everything in-house.
What we delivered
Everything we made for Grooni. Click a line to jump to the work.
01
Social Media
A clear content plan built around wellness and product benefits.
02
Reels
Reels and short ads showing the mats in action, for IG and TikTok.
03
Carousels
Easy-to-read posts that explain the benefits.
04
Photography
Lifestyle and product shots for posts and paid ads.
05
Black Friday ads
Sale ads built from their footage and ours.
06
UGC
Creators of different ages and backgrounds, each one made into its own ad.
07
Explainer
Scripted and animated explainer on how PEMF works.
01 / 06
01
Plan
A clear content plan to educate, inspire and convert.
02
Create
Reels, carousels and photos, all made in-house.
03
Educate
Simple posts that explain how the mats work.
04
Sell
Short ads and UGC built for paid campaigns.
02 / 06
Swipe me →
Carousel 1 · 5 slides
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Carousel 2 · 5 slides
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Carousel 3 · 5 slides
03 / 06
04 / 06
Ads for their Black Friday sale. We mixed footage they already had with what we’d shot for their organic content, then cut it into the formats that work in their niche.
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grooni
Sponsored
Shop now
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Swipe to see all 5 ads
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The rest of the set, on loop.
05 / 06
We cast creators from different audiences: women and men, younger and older, different lifestyles. Each one speaks to a different reason people buy the mat, so every video could run as its own ad for its own audience.
06 / 06
A full explainer on what PEMF is and how the mat works. We wrote the script, planned the chapters and built the whole thing in motion design.
Explainer · add video
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